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Mux improves iOS uploads, Clerk traces SMS delivery, and Sanity eases scheduled edits

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Launch of the Week

Mux, a video API platform, released an updated Swift Upload SDK that recognizes qualifying HEVC video without unnecessary H.264 conversion and adds 1440p and HDR controls. Reducing avoidable conversion could improve mobile upload workflows for teams comparing Cloudinary, although developers must still choose how their app handles HDR.

Company Launch

Lathe, a managed app backend, introduced a service that puts an application, Postgres and authentication on one dedicated virtual machine. It gives small product teams another option alongside Supabase for running their app and its backend together.

Enterprise Watch

Clerk, an authentication and user management platform, added SMS delivery events to Application Logs, tracing verification messages from acceptance through delivery or failure. Distinguishing carrier delivery from provider acceptance could shorten support investigations against alternatives such as Auth0, while retention continues to depend on the plan.

GTM Trends

Mux, a video API platform, promoted five Robots workflows out of experimental status and lowered premium-caption pricing from 750 to 500 units per minute. Stable API shapes and a one-third unit reduction strengthen its case against Cloudinary, although customers still need to evaluate output quality on their own videos.

More Devtool News

  • ✨ Sanity, a headless CMS, added a Pause to edit action for scheduled drafts and fixed a validation regression that could block publishing. The visible action makes corrections easier, but it unschedules the draft, so editors must restore their intended publication timing; compare Contentful.
  • ✨ Sanity, a headless CMS, added MCP tools for importing assets from URLs into datasets and Media Libraries. Agents can bring existing media into content workflows, but these tools require publicly accessible HTTPS sources; compare Strapi.
  • ✨ Liveblocks, a provider of real-time collaboration APIs, published a Seen Health implementation story showing shared clinical notes, care plans and a collaborative meeting canvas. The example demonstrates embedded collaboration in a specialized product, but it is a customer case study rather than evidence that every healthcare deployment has the same requirements; compare Ably.