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Knock launches hosted preferences, Clerk adds seat pricing, and Mux exposes engagement data
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- Authors

- Name
- Hashim Warren
- @hashim_warren
Launch of the Week
Knock, a notification API, launched a hosted preference center where users can manage message categories and channels without signing into the application. Giving customers finer choices could preserve more useful communication than a global opt-out, a practical selling point against Courier.
Company Launch
Primitive, an email API startup, opened general availability for programmable email addresses and hosted handlers that let agents send messages and process replies. For teams comparing AgentMail or Resend, it combines inbound and outbound email with compute close to the messaging service.
Enterprise Watch
Clerk, an authentication and user management platform, added multi-value SAML attribute mapping, allowing an identity provider's full attribute array to reach user metadata instead of only its first value. That removes a source of lost group or role information for enterprise integrations competing with Auth0, although teams must explicitly enable the mapping.
GTM Trends
Clerk, an authentication and user management platform, introduced per-seat organization plans, including prorated seat additions, base fees, and included seats. Connecting charges directly to organization membership could reduce the glue required around Stripe Billing, while committing the application's commercial model more closely to its identity provider.
More Devtool News
- ✨ WorkOS, an enterprise authentication platform, opened Pipes to custom providers. Teams can connect compatible services beyond the built-in list while Pipes maintains access tokens. Developers still configure each provider, a distinction to examine against Auth0.
- ✨ Mux, a video API platform, released engagement heatmap and hotspot query endpoints. Applications can retrieve per-moment engagement or scored time ranges for videos. The results depend on instrumented playback data, a consideration for teams comparing video analytics with Cloudinary.
- ✨ Clerk, an authentication and user management platform, launched its deploy command. The CLI prepares a production instance and guides DNS, OAuth credentials, and verification, with a read-only handoff for coding agents. External DNS and provider setup still require attention; compare the onboarding workflow with WorkOS.